This personal data protection policy applies to the website accessible at https// and aims to inform you transparently about how we use it.

Who is responsible for processing my data? Which services are concerned?

My Little Dream, whose head office is located at Rue Général Patton 13, 1050 Ixelles, has an online sales website accessible at the address https// This site allows us to receive orders from our customers and the data collected on this occasion is recorded and processed in a customer file.

The My Little Dream company is responsible for processing your data. This means that it decides why and how your personal information is used. Therefore, before using them, it is important to inform yourself of how your data will be processed.

Why do you process my data? On what legal basis?

The company My Little Dream is required to process your data for:


Legal basis

Manage orders, payment and delivery of purchases:

Execution of a contract between the client and My Little Dream

Operation of the website

Store information such as language, shopping cart, customer account, duration of your session, customer satisfaction management, etc.

Legitimate interest of My Little Dream to improve products and services, customer relations and service quality.

Measure the audience of our website

Legitimate interest of My Little Dream in order to know the attitude of the customer within the site, the impact of marketing and communication.

How do we collect your data? What data is concerned?

HAS. Data collected from the order form

  • Last name
  • First name
  • Payment method used
  • Delivery address: Street, Number, Postal code, City, Country
  • Billing address: Street, Number, Postal code, City, Country
  • E-mail address

B. Data collected when you browse the My Little Dream site

We collect data of a technical nature when using our services which may include:

  • your application or terminal identifiers (cookies,),
  • information about your referring URLs,
  • your IP address,
  • the characteristics of the devices you use to access our services (device model, type of operating system, browser type and version, language of use),
  • the type of network connection you use (Wi-Fi, 4G, Bluetooth …),

How long do you keep my data?

We have defined the different retention periods for your data in the table below:

Data concerned

The duration of the conversation

Data necessary for order management and invoicing

For the duration of the commercial relationship and ten (10) years for accounting obligations.

Data relating to means of payment:

These data are not kept by the company My Little Dream; they are collected during the transaction and are immediately deleted upon payment of the purchase.

Are you required to transfer data concerning me outside the European Union? For what reasons ?

As part of our activities, we use the services provided by several specialized companies, which act as subcontractors (mailing services, payment management, delivery, webhosting).

In this context, we contractually ensure the compliance of the use of your personal information and the security standards used by these companies. If they are required to transfer your data outside the European Union, we make sure to conclude specific contracts with them and standard contractual clauses established by the European Commission to regulate the transfer of your data to these service providers.

What are my rights regarding my data?

In accordance with the General Data Protection Regulation (GDPR), you have the following rights:

  • right of access ( article 15 GDPR ), rectification ( article 16 GDPR ), updating, completeness of your data
  • right to block or erase your personal data ( article 17 GDPR ), when they are inaccurate, incomplete, ambiguous, outdated, or whose collection, use, communication or storage is prohibited
  • right to withdraw your consent at any time ( article 13-2c GDPR )
  • right to limit the processing of your data ( article 18 GDPR )
  • right to oppose the processing of your data ( article 21 GDPR )
  • right to portability of the data you have provided to us, when your data is subject to automated processing based on your consent or on a contract ( article 20 GDPR )

These rights can be exercised in the manner described below.

Who are the recipients of my data?

The recipients are the people authorized to obtain communication of your data because of their functions. Within the framework of our activities, the services in charge of the management of the orders, the invoicing of the company My Little Dream are recipients of all the categories of data.

The company’s subcontractors who are responsible for the delivery of its orders, are recipients of the identity, address and telephone number of our customers.

Can I have additional information? Acquire help ?

For any question relating to the processing of your data by the company My Little Dream, you can contact the data protection officer in complete confidentiality via the contact form.

You also have the right to file a complaint with the Data Protection Authority under the conditions indicated on its website:

How can I exercise my rights over my data?

You can exercise your other rights through the contact form, specifying the right you wish to exercise in the subject of your email (access, portability, limitation, opposition for reasons relating to your particular situation). The exercise of your rights of access and portability requires that the data for which you exercise your rights be linked to the email address used to make your request. A response will then be sent to you within 1 month of receipt of your request.



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